Years back, I had created a food blog called CleaverFever, much in the same vein as FelixFood. It was a little less focused and in my attempt to drive hits, I posted all sorts of random crap on a daily basis. I eventually forgot about it because the blogging became tedious. FelixFood, on the other hand, has so far worked for me because I'm not seeking hits so much as just recording what I'm doing in the kitchen with the hopes that it will become useful in the future.
CleaverFever is returning, though. This time around, I'm hoping to curate something much more like a magazine with editorials and recipes. And merchandise, of course. Girl's gotta eat!